A target audience is the specific group of consumers most likely to want or purchase your product, service, or message. Defining this group ensures that your marketing resources are spent efficiently on the people most receptive to your business. Target Audience vs. Target Market
While closely related, these two concepts represent different levels of specificity:
Target Market: The entire group of potential consumers a business plans to sell to. (Example: All marathon runners).
Target Audience: A narrower, highly specific segment within that target market being served a particular advertisement or campaign. (Example: Marathon runners participating in the Boston Marathon who need local shoe deals). Ways to Segment a Target Audience
Marketers group individuals using data-driven characteristics to create clear audience profiles: How to Identify Your Target Audience in 5 steps – Adobe
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