Best for general search optimization:

General search optimization relies on a foundational strategy called the Four Pillars of SEO, which combines technical structure, high-quality content, user experience, and off-page credibility. In modern digital marketing, this baseline has evolved to include Generative Engine Optimization (GEO) to ensure websites are discoverable by both traditional algorithms and Large Language Model (LLM) AI search tools. The Core Pillars of Search Optimization Search Engine Optimization (SEO) Starter Guide